About AscendPoint Agency

Our Story

AscendPoint Agency is the result of two distinguished career journeys converging to form a world-class marketing powerhouse. Founded by a dynamic husband-and-wife duo with over 30 years of experience in brand and performance marketing, AscendPoint blends strategic expertise, entrepreneurial vision, and a deep understanding of local business dynamics to deliver exceptional results.

Sonia Hounsell began her post-MBA career at leading blue-chip CPG companies, where she honed her skills in brand strategy, innovation, and business management. She later launched her own consumer brand in oral care, which gained international attention after a Shark Tank appearance and experienced dramatic growth. Now, Sonia is helping other businesses scale — leveraging her brand-building expertise and performance marketing know-how to drive growth.

Patrick Hounsell started his career in digital marketing at the dawn of the internet era. He climbed the ranks from early-stage startups to global agencies, ultimately serving as CEO in a worldwide digital marketing firm. Patrick brings a visionary approach to the Board with his deep performance marketing experience, rooted in data, technology, and decades of hands-on leadership.

Together, Sonia and Patrick acquired the predecessor to AscendPoint — an agency with deep roots and proven success in marketing for dental practices, law firms, and local service businesses. This specialized experience became a powerful foundation for AscendPoint’s evolution, combining the predecessor’s domain expertise with Sonia and Patrick’s broader brand and digital marketing vision.

Since the acquisition, they have transformed AscendPoint into a growth-oriented, data-driven, high-impact marketing agency. With a sharp, passionate team across sales, strategy, creative, operations, and analytics, AscendPoint delivers a rare combination of industry insight, personalized service, and measurable performance. Their mission is clear: to help businesses ascend to their full potential through smart, strategic marketing that drives results.

Vision

AscendPoint Agency is the most valued & trusted marketing partner for growth-focused local-centered small businesses.

Mission

Our Mission is to expand forward-thinking small businesses by using best-in-class digital marketing strategies and tools to acquire new patients/customers, creating long-term sustainable growth.

Values

  • $Accountable
  • $Innovative
  • $Results-Oriented
  • $Growth-Focused
  • $Data-Driven
  • $Efficient
  • $Curious

About Our Leadership Team

Meet our team of top-tier talent in sales, marketing, operations, and analytics that delivers results with the right mix of strategic insight, creative excellence, and measurable performance. Our shared passion for helping businesses ascend to their full potential is what sets us apart — and drives our relentless pursuit of results that matter.

Sonia Hounsell

CEO & Co-Founder

Marketing expert with deep roots in branding, healthcare and innovation. Sonia has held senior roles in leading corporations, including Pfizer, Bayer, and McKinsey & Co, where she led brands, product launches, digital marketing and customer engagement.  Her entrepreneurial spirit led her to co-found and launch an oral care company that gained international attention after appearing on Shark Tank.  Sonia has successfully navigated all stages of business growth.  Her passion lies in using marketing as a powerful lever to drive growth, innovation and long-term value. 

Fun Fact: Sonia once jumped out of an airplane, and as fun as it was at the time, she vows never to do it again. 

Patrick Hounsell

Board Advisor

CEO with over three decades of extensive expertise in scaling digital businesses through transformative growth. Demonstrated success in managing large agency businesses, recruiting top-tier executives, and implementing innovative solutions that enhance market share and client retention. Passionate about fostering collaborative environments that empower teams to exceed performance targets for clients and drive industry-leading digital transformation initiatives.

Fun Fact:  Patrick’s first job in the digital industry was before you could buy keywords on Google.  He’s had a front row seat for the last 25 years.

 

Brent Rankin

Director of Client Success

For well over a decade, Brent has been focused on driving meaningful growth for industry-leading global brands and local businesses alike. With a focus on search channels, he helps organizations of all sizes achieve their goals through scalable and measurable marketing strategies. As a former local business owner himself, he understands the vital role marketing plays across industries and business types.

Fun fact: When he’s away from the keyboard, Brent is usually working on the family farm or enjoying the outdoors with his wife and two kids in Central Oregon.

Adam Callahan

Director of Client Success

Adam has been working directly with small-business owners for the last 12 years as a revenue-focused marketing partner and business growth strategist. He has worked with over 500 different businesses and specializes in dental, legal, home services, ecommerce and a handful other industries.

Fun Fact: He grew up in a small town in Arkansas but has lived/worked in Washington DC, Shanghai, Hong Kong, and currently resides in Los Angeles with his wife and golden mini-dachshund, Macaroni.

Kyle Robins

Director of Sales & Marketing

In the past decade, Kyle has helped hundreds of local businesses across the U.S. design and implement results-driven marketing campaigns that bring in real, trackable growth

He’s passionate about helping small business owners win—making growth simpler, more predictable, and even enjoyable.

Fun Fact: Kyle ran his first ad campaign at age 13 to sell lovebirds through a local newspaper—and it worked.

He now lives in Austin, Texas with his wife and son, and enjoys hiking and playing piano in his free time.

Kelsey Hagberg

Director of Delivery & Fulfillment

Kelsey specializes in turning marketing plans into action. With a background in SEO, she converts organic visibility into meaningful revenue. A double Gator from the University of Florida with a BS in Media Production and MS in Entrepreneurship, small business runs in her family – both her parents were owners. She’s especially interested in how AI helps businesses scale effectively.

Fun Fact: Based in the Lowcountry between Hilton Head and Savannah, she enjoys reading, exploring Savannah, and following the latest SEO chatter on LinkedIn.