Building the leading family of healthcare marketing brands.

Sonia Hounsell

Marketing expert with deep roots in branding, healthcare and innovation. Sonia has held senior roles in leading corporations, including Pfizer, Bayer, and McKinsey & Co, where she led brands, product launches, digital marketing and customer engagement. Her entrepreneurial spirit led her to co-found and launch an oral care company that gained international attention after appearing on Shark Tank. Sonia has successfully navigated all stages of business growth. Her passion lies in using marketing as a powerful lever to drive growth, innovation and long-term value.

Patrick Hounsell

CEO with over three decades of extensive expertise in scaling digital businesses through transformative growth. Demonstrated success in managing large agency businesses, recruiting top-tier executives, and implementing innovative solutions that enhance market share and client retention. Passionate about fostering collaborative environments that empower teams to exceed performance targets for clients and drive industry-leading digital transformation initiatives.

Former CEO of Dentsu Canada and Global President of Dentsu B2B; EVP and Chief Digital Officer at Merkle.

Kyle Robins

In the past decade, Kyle has helped hundreds of local businesses across the U.S. design and implement results-driven marketing campaigns that bring in real, trackable growth.

He’s passionate about helping small business owners win—making growth simpler, more predictable, and even enjoyable.

Brent Rankin

For well over a decade, Brent has been focused on driving meaningful growth for industry-leading global brands and local businesses alike. With a focus on search channels, he helps organizations of all sizes achieve their goals through scalable and measurable marketing strategies. As a former local business owner himself, he understands the vital role marketing plays across industries and business types.

Adam Callahan

Adam has been working directly with small-business owners for the last 12 years as a revenue-focused marketing partner and business growth strategist. He has worked with over 500 different businesses and specializes in dental, legal, home services, ecommerce and a handful of other industries.

Lori Werner

Lori Werner founded Medical Marketing Whiz in 2016 and grew it from a one-woman operation into a team of more than 20 marketing professionals serving over 500 practice locations nationwide, specializing in women’s health, longevity medicine, functional medicine, and aesthetics. Before MMW, she spent more than 15 years in medical device and pharmaceutical sales with Hologic and Sanofi. Lori is a three-time author, including Anti-Aging and Longevity Marketing, a Forbes contributor, a certified menopause coach, and a sought-after speaker at major medical conferences. Since AscendPoint acquired MMW in September 2026, she continues to lead its growth.

Tyler Macias

Tyler is the Chief Operating Officer at Medical Marketing Whiz, where he streamlines workflows, builds scalable processes, and helps the team run efficiently so clients get consistent, high-quality results.

Before moving into digital marketing, Tyler spent more than a decade as a Hearing Aid Specialist. That work gave him a deep understanding of what patients and practices need, and the patience to build lasting relationships. His commitment to improving people’s quality of life shaped how he approaches operations today: listen closely, solve the real problem, and follow through.