September 1, 2026 — AscendPoint™ Agency today announced that it has acquired Medical Marketing Whiz® (MMW), the women-led marketing agency serving private medical practices in aesthetics and women's health.
Founded by Lori Werner, Chief Marketing Whiz, MMW has spent more than 20 years helping private-practice physicians attract their ideal patients and keep them for life. The agency serves OB/GYN, urogynecology, functional and naturopathic medicine, med spa and aesthetics, and weight loss practices. It was named Best Women's Health Marketing Agency by the International Society of Cosmetogynecology (ISCG) in 2022 and again in 2023.
The acquisition takes AscendPoint Agency beyond dentistry for the first time and advances the vision behind the company from day one: acquire specialized healthcare agencies and build a great healthcare company, a platform for doing great work, getting great results, and creating value for clients and employees.
What stays the same, and what gets better
- MMW keeps its name, its team, and its founder. Lori Werner continues to lead the brand.
- MMW becomes AscendPoint's second operating brand, alongside SERP Dental™.
- MMW clients gain access to AscendPoint's shared platform: AI search intelligence, tracking and attribution, and operations.
- SERP Dental gains MMW's retention capabilities: email and SMS nurture, reputation management, webinars and events, podcasting, and book publishing.
“From day one, Medical Marketing Whiz has been about helping doctors build practices they love. Joining AscendPoint gives our clients more tools and more expertise, and our team stays exactly who we are.”
— Lori Werner, Founder & Chief Marketing Whiz, Medical Marketing Whiz
“Lori has built something rare: an agency physicians genuinely love working with. MMW is exactly the kind of specialized healthcare agency AscendPoint was built to bring together.”
— Sonia Hounsell, Co-CEO, AscendPoint Agency
Practices in aesthetics and women's health can learn more at medicalmarketingwhiz.com.
About AscendPoint Agency
AscendPoint™ Agency is a healthcare marketing company that acquires and grows specialized healthcare marketing agencies. Its operating brands, SERP Dental™ and Medical Marketing Whiz®, help dental, aesthetics, and women's health practices acquire, retain, and grow patient relationships, backed by a shared AI, data, and operations platform. Together, they share one purpose: to be a platform to help businesses grow by delivering results that matter and creating lasting value for clients and team members alike. Learn more at ascendpoint.agency.
Media contact: Sonia Hounsell, AscendPoint Agency · press@ascendpoint.agency
